Check out Creative Director, Gawain Liddiard, on The Reality Show Podcast where he discusses the future of creative technology and mixed realities. In the podcast Gawain comments:
"You can't just make VR or AR for the sake of it. Like every other medium, the quality of the storytelling and the creative behind the content has to be there."
The Reality Show Podcast is a series of conversations with leaders from the world of business, entertainment and sport which explore how immersive technology is changing their industries and the world around us.
Listen to the full podcast here.